ClickFunnels Pricing 2026: Every Plan, Cost & Hidden Fee Explained

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How much does ClickFunnels cost? In 2026, ClickFunnels pricing spans four tiers: Launch at $97/month, Scale at $197/month, Optimize at $297/month, and Dominate at $5,997/year (billed annually only). Paying annually on Launch, Scale, or Optimize drops the effective monthly cost to $81, $164, and $248 — a saving of roughly 17% a year.

ClickFunnels Pricing Summary Table

Plan	Monthly Price	Annual Price (per month)	Annual Savings
Launch	$97/month	$81/month	17% ($194/year)
Scale	$197/month	$164/month	17% ($394/year)
Optimize	$297/month	$248/month	17% ($594/year)
Dominate	Annual only	$5,997/year	—

Launch, Scale, and Optimize include a free trial (14 days at time of writing) plus a 30-day money-back guarantee — giving you up to 44 days to test the platform risk-free. Dominate has no trial; its plan card reads "Dominate Now" / "Book A Demo" instead. You can verify current pricing directly on the official ClickFunnels pricing page.

ClickFunnels Launch Plan ($97/month)

Launch is ClickFunnels' entry tier, designed for solopreneurs and small businesses building their first funnels. For $97 per month, you get the core funnel-building toolkit without the automation and booking features reserved for higher tiers.

What's included in the Launch plan:

• 1 workspace (sub-account)
• 2 team members
• 10,000 contacts
• 50,000 emails/month
• 3 courses
• 5 custom domains
• Unlimited funnels (a limited-time offer at time of writing) and unlimited visitors
• Group onboarding calls
• AI tools (1 million words/month)
• Standard support

Launch does not include Automations or booking Calendars — those start at Scale. There's also no Custom Code Editor or API access on this tier.

Who the Launch plan is for

This plan suits you if you're building a single business with a handful of funnels and don't yet need marketing automation or an on-page booking calendar. It works well for course creators just starting out, coaches launching their first offer, or solopreneurs who need a straightforward funnel builder.

However, you'll hit limits quickly if you have more than 10,000 contacts or need Automations to follow up with leads automatically. In that case, the Scale plan becomes necessary.

ClickFunnels Scale Plan ($197/month)

Scale is where ClickFunnels adds the features most growing businesses actually ask for: Automations and booking Calendars. At $197 per month (or $164/month billed annually), it's the first tier built for teams that need to follow up with leads automatically rather than manually.

What's included in the Scale plan:

Everything in Launch, plus:

• 5 workspaces (sub-accounts)
• 5 team members
• 75,000 contacts
• 300,000 emails/month
• 6 courses
• Unlimited custom domains
• Automations (ClickFunnels' native follow-up and behaviour-based email automation)
• 5 booking Calendars
• AI tools (2 million words/month)
• Priority + live-chat support
• Custom Code Editor and full Webhooks/API access

Who the Scale plan is for

Scale makes sense once you've outgrown Launch's 10,000-contact ceiling or need to automate follow-up instead of doing it by hand. It's also the cheapest ClickFunnels tier with a native booking calendar, so service businesses that take appointments usually land here rather than on Launch.

ClickFunnels Optimize Plan ($297/month)

Optimize is built for marketers running funnels at real scale. At $297 per month (or $248/month billed annually), it adds Advanced Workflows on top of Scale's standard Automations, along with higher ceilings across the board.

What's included in the Optimize plan:

Everything in Scale, plus:

• 10 workspaces (sub-accounts)
• 10 team members
• 150,000 contacts
• 750,000 emails/month
• 10 courses
• Advanced Workflows (beyond Scale's standard Automations)
• 10 booking Calendars
• AI tools (5 million words/month)
• Group onboarding plus 1 hour of private onboarding

Who the Optimize plan is for

Optimize suits businesses with larger teams and contact lists who need more sophisticated automation logic than Scale's standard Automations allow. If you're running multi-step, conditional follow-up sequences across 10+ team members, this is the tier built for that workload.

ClickFunnels Dominate Plan ($5,997/year)

Dominate is ClickFunnels' top tier and the only plan billed annually only — there's no monthly option. At $5,997/year, it's built for agencies and larger teams running multiple brands.

What's included in the Dominate plan:

Everything in Optimize, plus:

• 20 workspaces (sub-accounts)
• 20 team members
• 400,000 contacts
• 1.2 million emails/month
• 20 courses
• 20 booking Calendars
• AI tools (10 million words/month)
• VIP support plus 3 hours of private onboarding
• Branding removal — the only ClickFunnels tier where you can remove ClickFunnels branding from your pages

Who the Dominate plan is for

Dominate fits agencies and larger marketing teams managing 20+ workspaces who want white-labelled funnels and are comfortable committing to annual billing upfront. If you only need branding removal but not the higher workspace/contact ceilings, it's still the only way to get it — the feature isn't available on Launch, Scale, or Optimize.

Hidden Costs: What ClickFunnels Doesn't Advertise

ClickFunnels pricing covers the subscription only — that's just part of your total cost of ownership. Here's what else you should budget for.

Payment Processing Fees

ClickFunnels does not charge its own transaction fees. However, your payment processor does. Standard rates through Stripe or Payments AI are 2.9% + $0.30 per transaction. ClickFunnels' own FAQ states it does not take a percentage of your sales beyond that.

Domain Costs

Launch caps you at 5 custom domains; Scale, Optimize, and Dominate all include unlimited custom domains. You can connect domains purchased elsewhere at no additional ClickFunnels fee. If you buy domains through ClickFunnels (via their IONOS integration), expect approximately $12/year per domain.

Team Expansion

ClickFunnels still does not offer per-seat add-ons — team members are fixed per tier: 2 on Launch, 5 on Scale, 10 on Optimize, 20 on Dominate. If you need even one more teammate than your tier allows, you must upgrade to the next tier entirely. Going from Launch (2 seats) to Scale (5 seats) means jumping from $97/month to $197/month.

Third-Party Integrations

While ClickFunnels includes email marketing and Automations from Scale upward, many users still need:

• A dedicated email platform (e.g., ActiveCampaign at $29+/month) for advanced automation beyond ClickFunnels' own
• SMS marketing tools (ClickFunnels has no native SMS on any tier, including Dominate)
• Advanced analytics beyond what the dashboard provides

The Real Monthly Cost

For a typical small business using ClickFunnels Launch:

Cost	Amount
ClickFunnels Launch (annual)	$81/month
Custom domain	~$1/month
Payment processing (on $3,000 revenue)	~$87+/month
Email platform (optional)	$0–$49/month
Total estimated cost	$169–$218/month

Annual vs Monthly Billing: Which Should You Choose?

Annual billing saves roughly 17% on Launch, Scale, and Optimize. Dominate doesn't have a monthly option to compare against — it's annual-only at a flat $5,997/year. Here's the breakdown for the three monthly-eligible tiers:

Plan	Monthly Total	Annual Total	You Save
Launch	$1,164/year	$970/year	$194
Scale	$2,364/year	$1,970/year	$394
Optimize	$3,564/year	$2,970/year	$594

Our recommendation: Start with monthly billing during your trial period. Once you've confirmed ClickFunnels works for your business, switch to annual billing to lock in savings. The 30-day money-back guarantee reduces your risk either way.

ClickFunnels Free Trial: What You Get

ClickFunnels offers a free trial (14 days at time of writing) on Launch, Scale, and Optimize, with full access to your chosen plan's features. Dominate has no trial — its card offers "Dominate Now" or "Book A Demo" instead. Combined with the 30-day money-back guarantee after your trial ends, Launch/Scale/Optimize customers effectively get up to 44 days to evaluate the platform.

During the trial, you can:

• Build and publish funnels
• Test the checkout system
• Explore the template library
• Send email broadcasts (sequences need Scale or higher)
• Explore the Knowledgebase training library (FunnelFlix starts on Scale)

No credit card is required to browse, but you'll need payment details to activate the trial and publish live funnels.

Tips for maximising your trial:

1. Have your offer ready before starting — don't waste trial days on strategy
2. Build at least one complete funnel and drive test traffic to it
3. Test the checkout flow with a small transaction to verify payment processing
4. Explore the training library included with your tier (Knowledgebase on Launch; FunnelFlix on Scale and up) to understand platform best practices
5. Invite a team member (Scale plan or higher) to evaluate collaboration features

ClickFunnels Key Features Worth Paying For

Before comparing pricing, it's important to understand what makes ClickFunnels different from cheaper alternatives. These are the features that justify the price tag.

Share Funnels

Share Funnels let you clone entire funnel structures — pages, email sequences, and automation — and share them via a link. This is invaluable for agencies deploying proven templates across clients, or for course creators sharing bonus funnels with students.

FunnelFlix Training Library

FunnelFlix, ClickFunnels' built-in training platform, is included from the Scale plan up — Scale gets FunnelFlix, Optimize gets FunnelFlix Pro, and Dominate gets FunnelFlix Platinum. Launch gets a smaller Knowledgebase instead. FunnelFlix's courses on copywriting, traffic generation, funnel strategy, and business building — from practitioners like Russell Brunson — are one reason growing businesses upgrade to Scale rather than staying on Launch.

One-Click Upsells and Order Bumps

ClickFunnels makes post-purchase monetisation simple. You can add order bumps (checkbox offers on the checkout page) and one-click upsells (offers shown after initial purchase) without any custom coding. These features typically increase average order value by 15–30% for digital product sellers.

Integrated Checkout

Rather than connecting a separate cart tool, ClickFunnels handles checkout natively with Stripe and PayPal integration. This reduces friction, keeps customers on your pages, and gives you unified analytics on conversion rates from opt-in through purchase.

How ClickFunnels Pricing Compares to Competitors

ClickFunnels pricing isn't the cheapest option, but it's also not the most expensive. Here's how it stacks up against popular alternatives:

Platform	Starting Price	Best For
ClickFunnels	$97/month	All-in-one funnel building
GoHighLevel	$97/month	Agencies and multi-channel marketing
Systeme.io	Free (paid from $17/month)	Budget-conscious beginners
Kartra	$59/month	Course creators and membership sites
Leadpages	$29/month	Landing pages only (not full funnels)

For a detailed comparison, see our ClickFunnels vs GoHighLevel head-to-head review or our Systeme.io vs ClickFunnels breakdown. If GoHighLevel is on your shortlist, our GoHighLevel pricing 2026 guide breaks down its Starter, Unlimited and Founder plans the same way.

Which ClickFunnels Plan Should You Choose?

Here's a simple ClickFunnels pricing decision framework:

Choose Launch ($97/month) if:

• You're running one business or brand, solo or with one other team member
• You have fewer than 10,000 contacts
• You don't yet need Automations or a booking Calendar
• You're testing whether funnel-based marketing works for you (our guide on how to build a sales funnel can help)

Scale ($197/month) is the better fit if:

• You've outgrown 10,000 contacts (Scale covers up to 75,000)
• You need Automations to follow up with leads, or a native booking Calendar
• You have a team of up to 5 people
• You want Custom Code Editor and API access

Optimize ($297/month) makes sense if:

• You need up to 150,000 contacts
• You're running conditional, multi-step sequences that need Advanced Workflows, not just standard Automations
• You have a team of up to 10 people
• You want 10 booking Calendars across multiple services or staff

Pick Dominate ($5,997/year) if:

• You need up to 400,000 contacts, 20 workspaces, or 20 team members
• You want ClickFunnels branding removed from your pages — this is the only tier that offers it
• You're comfortable committing to annual billing with no monthly option
• You want VIP support and private onboarding

Is ClickFunnels Pricing Justified? Our Take

At $97/month, ClickFunnels is more expensive than basic landing page builders. However, it's also doing more. When you factor in what you'd pay for separate tools to replicate ClickFunnels' capabilities, the math often works in its favour.

Consider what you'd need without ClickFunnels:

• Landing page builder (Leadpages): $29/month
• Course platform (Teachable): $39/month
• Email marketing (Kit, formerly ConvertKit): free up to 10,000 subscribers, or from $33/month on the paid Creator plan
• A/B testing tool: $49+/month

That's roughly $117–$150/month in separate subscriptions, plus the time cost of integrating them. ClickFunnels bundles all of this into a single platform for $97/month on the Launch plan.

The real question isn't whether ClickFunnels is expensive — it's whether you'll actually use the features. If you only need landing pages, you're overpaying. If you're building complete sales funnels with courses, upsells, and email sequences, ClickFunnels delivers genuine consolidation value.

Frequently Asked Questions

How much does ClickFunnels cost per month?

ClickFunnels pricing breaks down to $97/month for Launch, $197/month for Scale, or $297/month for Optimize. Dominate is billed annually only, at $5,997/year. Paying annually on Launch, Scale, or Optimize drops the effective monthly cost to $81, $164, and $248 respectively.

Does ClickFunnels have a free plan?

No. ClickFunnels does not offer a free plan. Launch, Scale, and Optimize offer a free trial (14 days at time of writing); Dominate has no trial and offers a demo instead. All paid plans carry a 30-day money-back guarantee.

Are there any transaction fees with ClickFunnels?

ClickFunnels says it does not take a percentage of your sales. Your payment processor (Stripe or PayPal) charges its own standard rates of 2.9% + $0.30 per transaction, separate from your ClickFunnels subscription.

Can I switch between ClickFunnels plans?

Yes. You can upgrade or downgrade between Launch, Scale, Optimize, and Dominate at any time. Upgrades take effect immediately, while downgrades apply at your next billing cycle. Dominate is billed annually only, so moving to or from it follows ClickFunnels' annual billing terms.

Is ClickFunnels worth the price?

ClickFunnels is worth the price if you actively use funnels to generate revenue and prefer an all-in-one platform over stitching together multiple tools. If you only need basic landing pages, a tool like Leadpages or a free funnel builder may be more cost-effective.

What happens when my ClickFunnels trial ends?

After the free trial (14 days at time of writing) on Launch, Scale, or Optimize, your chosen plan's billing begins automatically. You still have a 30-day money-back guarantee from that point. If you cancel within those 30 days, you receive a full refund. Dominate has no trial, so this doesn't apply there.

Final Verdict

ClickFunnels pricing in 2026 spans four tiers: Launch at $97/month, Scale at $197/month, Optimize at $297/month, and Dominate at $5,997/year (annual only). Most solopreneurs and small teams start on Launch and move up to Scale once they need Automations or a booking Calendar — both arrive at that tier, not before.

The hidden cost to watch is the fixed per-tier team-member cap, which forces a full tier upgrade for even one extra teammate.

If budget is a primary concern, explore our best free sales funnel builders or compare ClickFunnels against the best sales funnel builders on the market to find the right fit for your business.

Try ClickFunnels' Free Trial →