Last updated: 18 October 2026
This Cookie Policy explains what cookies The Smart Funnel uses on thesmartfunnel.com, what each one is for, and how you can accept, reject or change your choice at any time. It should be read alongside our Privacy Policy.
What cookies are
Cookies are small text files that a website stores in your browser. Some are needed for the site to work. Others, such as analytics and advertising cookies, are optional. Under the UK Privacy and Electronic Communications Regulations (PECR), we only set optional cookies if you agree to them.
Your choice
When you first visit, a banner at the bottom of the page asks whether you accept analytics and advertising cookies. Until you choose Accept, none of them are set and Google Analytics and the Meta Pixel are not loaded. If you choose Reject, they stay off.
Changing your mind: click Cookie settings in the footer of any page to reopen the banner. If you previously accepted and now choose Reject, we delete the Google Analytics and Meta cookies from your browser and stop loading those tools. Rejecting stops any further data being sent. It cannot recall data that was already sent to Google or Meta while you had accepted.
Cookies we use
Strictly necessary
These cookies are needed for the site to work or to remember a choice you’ve made, so they don’t need your consent.
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
tsf_consent |
The Smart Funnel | Remembers whether you chose Accept or Reject, so we don’t ask you again on every page. | 180 days |
wordpress_*, wordfence_* / wfwaf-*, LiteSpeed cache cookies |
WordPress, Wordfence security, LiteSpeed cache | Logging in, protecting the site against attacks, and serving the right cached version of a page. These are set only for people who log in to the site (such as our administrators). A normal visit does not set them. | From the end of your session up to a few weeks |
Functional
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
tsf_popup_dismissed |
The Smart Funnel | Set only when you close or complete our free-resource pop-up, so it doesn’t appear again. It contains no personal information. | 30 days |
Analytics (optional, only with your consent)
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
_ga, _ga_21381T8QFJ |
Google Analytics 4 | Distinguishes visitors and sessions so we can see how the site is used, for example which pages are read and how people arrive. Google processes this data. See how Google uses information from sites that use its services. | Up to 2 years (some browsers shorten this) |
Advertising (optional, only with your consent)
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
_fbp, and _fbc if you arrive by clicking one of our ads |
Meta Pixel (Facebook and Instagram) | Sends Meta information about your visit so we can advertise on Facebook and Instagram, for example by showing our ads to people who have visited the site. If you fill in a form on the site, the Meta Pixel may also send Meta a hashed (scrambled) version of details you enter, such as your email address and first name, to match your visit to a Facebook or Instagram account. Meta processes this data. See Meta’s Privacy Policy. | 90 days |
Embedded content
Some articles include embedded videos hosted by Wistia. We embed them with Wistia’s do-not-track setting switched on, so they don’t set tracking cookies.
Controlling cookies in your browser
The banner and the Cookie settings link are the easiest way to manage optional cookies on this site. You can also block or delete cookies in your browser settings. The About Cookies website explains how for every major browser. If you block all cookies, we can’t remember your choice, so the banner will show again on each visit.
Changes and contact
If we add or change cookies, we’ll update this page and the date at the top. If you have questions about cookies or your data, email laurenthesmartfunnel [at] gmail [dot] com. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.