You have a great brand, customers who adore you, and a small business that’s ready to grow.
But the daily marketing effort that goes into winning new customers on social media is a monthly battle that takes you away from what you love best about growing your small business.
If you feel like social media is under-performing for your business, you aren’t alone. In fact, I ran a survey recently to a group of small business owners, and 40% of them said that they struggled making sales on social media.
That’s despite the news that continues to be a growing method for customers when it comes to discovering a new business online.
But if it’s so great, why are so many businesses struggling?
A big problem is that most small businesses are using social media as a way to showcase their brand, when what they really need is a full promotional strategy that’s designed to drive results.
Why? Well, whilst simply posting nice content and growing your follower base might be great for your brand, and it might bring you a few new customer leads, but it isn’t a proactive strategy when it comes to using social media as a sales tool. What you really need is something in place that’s going to bring you a regular stream of new leads every single day, whilst still showcasing your brand in the very best light.
What you need is a smart funnel
A smart funnel, in simple terms, takes your fan base on a journey (an adventure!) from discovering you on social media, to being one of your most loyal, paying customers. I build them the perfect, irresistible path that will tempt them to click, sign up, and press the buy button at every stage of the process.
That’s a funnel. But a smart funnel is a little bit different. Instead of trying to create that perfect funnel from scratch, mind-reading your customers’ behaviour and hoping for the best, I use data and a repeat testing process to refine and optimise these funnels so that they over-perform and bring actual results – in other words, they bring you regular, high quality customer leads into your business.
Occasionally I recommend tools and services on this blog. Sometimes these recommendations may include products that I am an affiliate for, and the link I use may be an affiliate link, which means that I get paid commission for any successful customer referral. I only ever promote products that I know, use and personally recommend. I never promote something simply for the sake of promoting it and the vast majority of links on this site will be for products, services and websites that I am not an affiliate for.