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How much does ClickFunnels cost? In 2026, ClickFunnels pricing starts at $97 per month for the Startup plan and goes up to $297 per month for the Pro plan. However, annual billing drops those prices to $81/month and $248/month respectively — saving you 17% across the board.
ClickFunnels Pricing Summary Table
| Plan | Monthly Price | Annual Price (per month) | Annual Savings |
|---|---|---|---|
| Startup | $97/month | $81/month | 17% ($192/year) |
| Pro | $297/month | $248/month | 17% ($588/year) |
Both plans include a 14-day free trial plus a 30-day money-back guarantee — giving you 44 days to test the platform risk-free. You can verify current pricing directly on the official ClickFunnels pricing page.
ClickFunnels Startup Plan ($97/month)
The Startup plan is designed for solopreneurs and small businesses launching their first funnels. For $97 per month, you get a solid foundation for building and selling online.
What’s included in the Startup plan:
- 3 brand workspaces
- 3 custom domains
- 20 funnels
- 100 pages
- 1 website, 1 blog, 1 e-commerce store
- 3 courses with up to 1,000 students
- 10,000 contacts
- Basic CRM and workflows
- A/B split testing
- Share Funnels
- Integrated checkout (Stripe and PayPal)
- One-click upsells and downsells
- Order bumps
- FunnelFlix training library
- 1 user seat
Who the Startup plan is for
This plan suits you if you’re building a single business with a handful of funnels. In addition, it works well for course creators just starting out, coaches launching their first offer, or solopreneurs who need a straightforward funnel without the complexity of managing multiple brands.
However, you’ll hit limits quickly if you have more than 10,000 contacts or need more than 20 funnels. In that case, the Pro plan becomes necessary.
ClickFunnels Pro Plan ($297/month)
The Pro plan removes virtually all limits and adds powerful features for scaling businesses and agencies. At $297 per month (or $248/month billed annually), it’s a significant jump in price — but also a significant jump in capability.
What’s included in the Pro plan:
Everything in Startup, plus:
- Unlimited funnels and pages
- Unlimited contacts
- Unlimited courses and students
- Unlimited brand workspaces
- 9 custom domains
- 5 websites, 5 blogs, 5 e-commerce stores
- Backpack affiliate management system
- Advanced real-time analytics dashboard
- Customer Center
- API access
- Priority support
- 5 user seats
Who the Pro plan is for
The Pro plan makes sense for established businesses generating consistent revenue from their funnels. Furthermore, agencies managing multiple client brands benefit from unlimited workspaces and the Backpack affiliate system. If you have a team of more than one person, the 5 user seats alone might justify the upgrade.
Hidden Costs: What ClickFunnels Doesn’t Advertise
The subscription price is only part of your total cost of ownership. Here’s what else you should budget for.
Payment Processing Fees
ClickFunnels does not charge its own transaction fees. However, your payment processor does. Standard rates through Stripe or Payments AI are 2.9% + $0.30 per transaction.
Important: If you use your own Stripe account instead of ClickFunnels’ native Payments AI, you pay an additional 1% surcharge on every transaction. At $5,000/month in revenue, that’s an extra $50/month ($600/year) on top of standard processing fees.
Domain Costs
You can connect domains purchased elsewhere at no additional ClickFunnels fee. If you buy domains through ClickFunnels (via their IONOS integration), expect approximately $12/year per domain.
Team Expansion
ClickFunnels does not offer per-user add-ons. If you need more team members than your tier allows, you must upgrade to the next tier entirely. Going from Startup (1 seat) to Pro (5 seats) means jumping from $97/month to $297/month — there’s no middle ground.
Third-Party Integrations
While ClickFunnels includes email marketing and basic CRM, many users still need:
- A dedicated email platform (e.g., ActiveCampaign at $29+/month) for advanced automation
- SMS marketing tools (ClickFunnels has no native SMS)
- Advanced analytics beyond what the dashboard provides
The Real Monthly Cost
For a typical small business using ClickFunnels Startup:
| Cost | Amount |
|---|---|
| ClickFunnels Startup (annual) | $81/month |
| Custom domain | ~$1/month |
| Payment processing (on $3,000 revenue) | ~$87+/month |
| Email platform (optional) | $0–$49/month |
| Total estimated cost | $169–$218/month |
Annual vs Monthly Billing: Which Should You Choose?
Annual billing saves exactly 17% on both plans. Here’s the breakdown:
| Plan | Monthly Total | Annual Total | You Save |
|---|---|---|---|
| Startup | $1,164/year | $972/year | $192 |
| Pro | $3,564/year | $2,976/year | $588 |
Our recommendation: Start with monthly billing during your trial period. Once you’ve confirmed ClickFunnels works for your business, switch to annual billing to lock in savings. The 30-day money-back guarantee reduces your risk either way.
ClickFunnels Free Trial: What You Get
ClickFunnels offers a 14-day free trial with full access to your chosen plan’s features. Combined with the 30-day money-back guarantee after your trial ends, you effectively get 44 days to evaluate the platform.
During the trial, you can:
- Build and publish funnels
- Test the checkout system
- Explore the template library
- Set up email sequences
- Access FunnelFlix training
No credit card is required to browse, but you’ll need payment details to activate the trial and publish live funnels.
Tips for maximising your trial:
- Have your offer ready before starting — don’t waste trial days on strategy
- Build at least one complete funnel and drive test traffic to it
- Test the checkout flow with a small transaction to verify payment processing
- Explore FunnelFlix training to understand platform best practices
- Invite a team member (Pro plan) to evaluate collaboration features
ClickFunnels Key Features Worth Paying For
Before comparing pricing, it’s important to understand what makes ClickFunnels different from cheaper alternatives. These are the features that justify the price tag.
Share Funnels
Share Funnels let you clone entire funnel structures — pages, email sequences, and automation — and share them via a link. This is invaluable for agencies deploying proven templates across clients, or for course creators sharing bonus funnels with students.
FunnelFlix Training Library
Both plans include access to FunnelFlix, ClickFunnels’ built-in training platform. It includes courses on copywriting, traffic generation, funnel strategy, and business building from practitioners like Russell Brunson. For beginners, this training alone can justify a month’s subscription.
One-Click Upsells and Order Bumps
ClickFunnels makes post-purchase monetisation simple. You can add order bumps (checkbox offers on the checkout page) and one-click upsells (offers shown after initial purchase) without any custom coding. These features typically increase average order value by 15–30% for digital product sellers.
Integrated Checkout
Rather than connecting a separate cart tool, ClickFunnels handles checkout natively with Stripe and PayPal integration. This reduces friction, keeps customers on your pages, and gives you unified analytics on conversion rates from opt-in through purchase.
How ClickFunnels Pricing Compares to Competitors
ClickFunnels isn’t the cheapest option, but it’s also not the most expensive. Here’s how it stacks up against popular alternatives:
| Platform | Starting Price | Best For |
|---|---|---|
| ClickFunnels | $97/month | All-in-one funnel building |
| GoHighLevel | $97/month | Agencies and multi-channel marketing |
| Systeme.io | Free (paid from $27/month) | Budget-conscious beginners |
| Kartra | $99/month | Course creators and membership sites |
| Leadpages | $49/month | Landing pages only (not full funnels) |
For a detailed comparison, see our ClickFunnels vs GoHighLevel head-to-head review or our Systeme.io vs ClickFunnels breakdown.
Which ClickFunnels Plan Should You Choose?
Here’s a simple decision framework:
Choose Startup ($97/month) if:
- You’re running one business or brand
- You have fewer than 10,000 contacts
- You need 20 or fewer funnels
- You’re a solopreneur or have no team members
- You’re testing whether funnel-based marketing works for you (our guide on how to build a sales funnel can help)
Choose Pro ($297/month) if:
- You manage multiple brands or client accounts
- You’ve outgrown 10,000 contacts
- You need unlimited funnels and pages
- You have a team that needs platform access
- You want the Backpack affiliate system
- You need API access for custom integrations
Is ClickFunnels Pricing Justified? Our Take
At $97/month, ClickFunnels is more expensive than basic landing page builders. However, it’s also doing more. When you factor in what you’d pay for separate tools to replicate ClickFunnels’ capabilities, the math often works in its favour.
Consider what you’d need without ClickFunnels:
- Landing page builder (Leadpages): $49/month
- Checkout system (ThriveCart): $495 one-time or $99/month elsewhere
- Course platform (Teachable): $39/month
- Email marketing (ConvertKit): $29/month
- A/B testing tool: $49+/month
That’s roughly $166–$266/month in separate subscriptions, plus the time cost of integrating them. ClickFunnels bundles all of this into a single platform for $97/month on the Startup plan.
The real question isn’t whether ClickFunnels is expensive — it’s whether you’ll actually use the features. If you only need landing pages, you’re overpaying. If you’re building complete sales funnels with courses, upsells, and email sequences, ClickFunnels delivers genuine consolidation value.
Frequently Asked Questions
How much does ClickFunnels cost per month?
ClickFunnels costs $97/month for the Startup plan or $297/month for the Pro plan. Annual billing reduces these to $81/month and $248/month respectively.
Does ClickFunnels have a free plan?
No. ClickFunnels does not offer a free plan. However, they do provide a 14-day free trial plus a 30-day money-back guarantee on all paid plans.
Are there any transaction fees with ClickFunnels?
ClickFunnels itself does not charge transaction fees. Your payment processor (Stripe or PayPal) charges standard rates of 2.9% + $0.30 per transaction. Note that using your own Stripe account instead of Payments AI adds a 1% surcharge.
Can I switch between ClickFunnels plans?
Yes. You can upgrade or downgrade between Startup and Pro at any time. Upgrades take effect immediately, while downgrades apply at your next billing cycle.
Is ClickFunnels worth the price?
ClickFunnels is worth the price if you actively use funnels to generate revenue and prefer an all-in-one platform over stitching together multiple tools. If you only need basic landing pages, a tool like Leadpages or a free funnel builder may be more cost-effective.
What happens when my ClickFunnels trial ends?
After the 14-day trial, your chosen plan’s billing begins automatically. You still have a 30-day money-back guarantee from that point. If you cancel within those 30 days, you receive a full refund.
Final Verdict
ClickFunnels pricing in 2026 is straightforward: $97/month for Startup or $297/month for Pro. The gap between plans is significant, so most small businesses will start with Startup and upgrade only when they hit hard limits on contacts or funnels.
The hidden costs to watch are the 1% Stripe surcharge (use Payments AI to avoid it) and the lack of per-user pricing (forcing full tier upgrades for team expansion).
If budget is a primary concern, explore our best free sales funnel builders or compare ClickFunnels against the best sales funnel builders on the market to find the right fit for your business.
Try ClickFunnels Free for 14 Days →
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