7 ClickFunnels Alternatives That Cost Less (and Do More)

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TL;DR — Best ClickFunnels Alternatives at a Glance

ClickFunnels is a brilliant funnel builder — but at $97–$297/month, it’s not the right fit for everyone. Whether you need a cheaper starting point, more built-in features, or a platform better suited to your specific business model, these seven alternatives deliver serious value without the ClickFunnels price tag.

Platform	Best For	Starting Price	Free Plan?	Key Advantage vs ClickFunnels
GoHighLevel	Agencies & all-in-one marketing	$97/mo	14-day trial	CRM + SMS + booking + funnels in one
Systeme.io	Beginners & bootstrappers	Free forever	Yes	Generous free plan with funnels, email & courses
Leadpages	Landing pages & lead gen	$49/mo	14-day trial	Highest-converting templates, unlimited traffic
Kartra	Course creators & digital products	$119/mo	30-day trial ($1)	Built-in helpdesk, video hosting, membership
HubSpot	B2B & CRM-first teams	Free (CRM)	Yes	Enterprise-grade CRM with marketing tools
Unbounce	PPC & conversion optimisation	$99/mo	14-day trial	AI-powered Smart Traffic & A/B testing
GetResponse	Email-first marketers	Free forever	Yes	Email marketing + funnels + webinars in one

Why Look Beyond ClickFunnels?

Don’t get us wrong — ClickFunnels is excellent at what it does. Its drag-and-drop funnel builder is intuitive, its template library is deep, and Russell Brunson’s training ecosystem gives it a unique community advantage. In fact, we gave it a 4.4/5 in our full review.

But there are genuine reasons to consider alternatives:

Price: The Launch plan starts at $97/month. For solopreneurs or side-project builders, that’s a significant chunk of budget before you’ve earned your first sale.
Feature gaps: ClickFunnels doesn’t include a CRM, SMS marketing, appointment booking, or helpdesk. Consequently, if you need those, you’re stacking extra subscriptions.
Overkill factor: If you just need landing pages or email opt-in forms, paying for a full funnel platform is like buying a lorry to do the weekly shop.
Learning curve: ClickFunnels 2.0 has a steeper learning curve than simpler tools like Leadpages or Systeme.io.

Ultimately, the right tool depends on your business model, budget, and which features you actually need — not which platform has the loudest community. Let’s break each alternative down.

1. GoHighLevel — Best All-in-One Marketing Platform

GoHighLevel is the Swiss Army knife of marketing platforms. While ClickFunnels focuses primarily on funnels, GoHighLevel bundles a CRM, SMS and email marketing, appointment booking, reputation management, and a funnel/website builder into a single subscription.

Pricing vs ClickFunnels

Plan	GoHighLevel	ClickFunnels Equivalent
Starter	$97/mo	$97/mo (Launch) — but no CRM, SMS, or booking
Unlimited	$297/mo	$297/mo (Startup) — still no CRM or SMS
SaaS Pro	$497/mo	No equivalent — white-label your own SaaS

Key Advantages

Replaces 5–10 tools: CRM, email, SMS, calendar, funnel builder, reputation management, and pipeline tracking — all included. No stacking subscriptions.
Two-way SMS & calling: Built-in phone system for sales follow-up, appointment reminders, and review requests.
White-label option: Agencies can rebrand GoHighLevel as their own platform and resell it to clients.
Workflow automations: Visual automation builder rivals (and arguably beats) ClickFunnels’ workflow capabilities.

Best Use Case

Marketing agencies managing multiple clients, and businesses that want one platform instead of a fragmented tech stack. For instance, if you’re currently paying for ClickFunnels + a CRM + an SMS tool + a booking tool, GoHighLevel consolidates everything for the same price as ClickFunnels alone.

For a deeper breakdown, read our full GoHighLevel review, or see how it stacks up head-to-head in our ClickFunnels vs GoHighLevel comparison.

2. Systeme.io — Best Free Alternative

Systeme.io is the platform we recommend most often to people who are just getting started. Specifically, it offers a genuinely generous free plan that includes funnels, email marketing, course hosting, and even an affiliate programme — no credit card required.

Pricing vs ClickFunnels

Plan	Systeme.io	ClickFunnels Equivalent
Free	£0/mo (3 funnels, 2,000 contacts)	No free plan
Startup	$27/mo (10 funnels, 5,000 contacts)	$97/mo (Launch)
Webinar	$47/mo (50 funnels, 10,000 contacts)	$97/mo (Launch)
Unlimited	$97/mo (everything unlimited)	$297/mo (Startup)

Key Advantages

Free forever plan: Build up to 3 sales funnels, send unlimited emails to 2,000 contacts, host one course, and run an affiliate programme — without paying a penny.
Simplicity: The interface is clean and beginner-friendly. In fact, you can have a funnel live in under an hour, even with zero tech experience.
All-in-one at a fraction of the cost: Even the $27/month plan includes more marketing tools than ClickFunnels’ $97/month Launch plan.
Built-in affiliate management: Run your own affiliate programme without third-party software.

Best Use Case

Solopreneurs, side-project builders, and anyone testing a business idea before committing serious budget. Furthermore, Systeme.io lets you validate your offer with real funnels and real email sequences before you spend a penny on tools.

3. Leadpages — Best for Landing Pages & Lead Generation

Leadpages is a specialist. While ClickFunnels tries to be everything, Leadpages focuses on one thing and does it exceptionally well: building high-converting landing pages and lead generation forms.

Pricing vs ClickFunnels

Plan	Leadpages	ClickFunnels Equivalent
Standard	$49/mo (1 site)	$97/mo (Launch)
Pro	$99/mo (3 sites)	$97/mo (Launch)
Advanced	$199/mo (50 sites)	$297/mo (Startup)

Key Advantages

Conversion-optimised templates: Leadpages’ templates are designed and tested for conversion. Moreover, their template library consistently ranks among the best in the industry.
Unlimited traffic & leads: Every plan includes unlimited traffic and lead collection — no artificial caps.
Pop-ups and alert bars: Built-in tools for exit-intent pop-ups, timed pop-ups, and sticky alert bars — features ClickFunnels charges extra for or lacks entirely.
Native integrations: Deep integrations with major email platforms, CRMs, and payment processors.

Best Use Case

Businesses focused on lead generation, email list building, and landing page conversion. So if you don’t need multi-step funnels with upsells and downsells, Leadpages gives you better landing pages at half the price. Additionally, see our best funnel builders roundup for more context on where Leadpages fits in the landscape.

4. Kartra — Best for Course Creators & Digital Products

Kartra is the platform that most closely mirrors ClickFunnels in ambition — it wants to be your entire marketing stack. But where ClickFunnels leans into the funnel-building experience, Kartra excels at digital product delivery, memberships, and customer support.

Pricing vs ClickFunnels

Plan	Kartra	ClickFunnels Equivalent
Starter	$119/mo (2,500 contacts)	$97/mo (Launch — 10,000 contacts)
Growth	$229/mo (12,500 contacts)	$297/mo (Startup — 25,000 contacts)
Professional	$549/mo (25,000 contacts)	$297/mo (Startup — 25,000 contacts)

Key Advantages

Built-in video hosting: Host and embed marketing videos directly in Kartra — no need for Wistia or Vimeo Pro.
Helpdesk & ticketing: A full customer support system built into the platform, with ticket management, live chat, and a knowledge base.
Membership sites: More robust membership and course delivery features than ClickFunnels, including drip content, progress tracking, and community features.
Behavioural automations: Tag, segment, and trigger automations based on exactly what users do — which pages they visit, which videos they watch, which emails they open.

Best Use Case

Course creators, coaches, and membership site owners who want everything — marketing, delivery, and support — under one roof. In other words, Kartra’s strength isn’t just getting the sale; it’s managing the entire customer lifecycle after they buy.

5. HubSpot — Best for B2B & CRM-First Teams

HubSpot might seem like an odd entry on a ClickFunnels alternatives list, but hear us out. In particular, if your business is B2B, lead-nurture-heavy, or sales-team-driven, HubSpot’s free CRM plus its Marketing Hub gives you capabilities ClickFunnels simply can’t match.

Pricing vs ClickFunnels

Plan	HubSpot	ClickFunnels Equivalent
Free CRM	£0/mo	No CRM
Marketing Hub Starter	$20/mo (1,000 contacts)	$97/mo (Launch)
Marketing Hub Professional	$890/mo (2,000 contacts)	No equivalent

Key Advantages

World-class CRM: HubSpot’s free CRM is arguably the best in the market. Contact management, deal tracking, pipeline visualisation, and reporting — all at no cost.
Content & SEO tools: Blog hosting, SEO recommendations, content strategy tools, and social media management built in.
Lead scoring: Automatically score and prioritise leads based on behaviour and fit — essential for B2B sales teams.
Ecosystem: Integrates with practically everything. Furthermore, the HubSpot marketplace has thousands of integrations and apps.

Best Use Case

B2B companies, SaaS businesses, and teams where the CRM is the centre of operations. That said, if you need sophisticated lead scoring, sales pipeline management, and content marketing alongside your landing pages, HubSpot is the right choice — even though its landing page builder isn’t as polished as ClickFunnels’.

6. Unbounce — Best for PPC & Conversion Optimisation

Unbounce is the platform for marketers who live and die by conversion rates. Interestingly, its AI-powered Smart Traffic feature automatically routes visitors to the landing page variant most likely to convert them — something no other platform on this list offers.

Pricing vs ClickFunnels

Plan	Unbounce	ClickFunnels Equivalent
Build	$99/mo (unlimited pages, 20,000 visitors)	$97/mo (Launch)
Experiment	$149/mo (unlimited A/B tests)	$97/mo (Launch — includes A/B testing)
Optimise	$249/mo (Smart Traffic AI)	No equivalent

Key Advantages

Smart Traffic: Unbounce’s AI analyses visitor attributes (device, location, browser, time of day) and sends each visitor to the page variant most likely to convert them. Average conversion lift: 30%.
Advanced A/B testing: More sophisticated split testing than ClickFunnels, with statistical significance reporting and multi-variant testing.
Dynamic text replacement: Automatically match landing page headlines to the exact search query or ad copy that brought the visitor — essential for PPC campaigns.
Pop-ups & sticky bars: Purpose-built conversion tools with advanced targeting rules.

Best Use Case

PPC advertisers, performance marketers, and anyone running paid traffic at scale. So if you’re spending serious money on Google Ads or Meta Ads and need every percentage point of conversion rate, Unbounce’s AI optimisation tools pay for themselves quickly.

7. GetResponse — Best for Email-First Marketers

GetResponse started life as an email marketing platform and has steadily expanded into funnels, landing pages, webinars, and e-commerce. So if email is the backbone of your marketing strategy, GetResponse gives you everything you need without bolting on separate tools.

Pricing vs ClickFunnels

Plan	GetResponse	ClickFunnels Equivalent
Free	£0/mo (500 contacts, 1 landing page)	No free plan
Email Marketing	$19/mo (1,000 contacts)	$97/mo (Launch)
Marketing Automation	$59/mo (1,000 contacts)	$97/mo (Launch)
E-commerce Marketing	$119/mo (1,000 contacts)	$97/mo (Launch)

Key Advantages

Email marketing expertise: GetResponse has been doing email for over 25 years. Deliverability, segmentation, and automation are best-in-class.
Built-in webinars: Host live and on-demand webinars directly in the platform — a feature neither ClickFunnels nor most competitors include.
Conversion funnels: Pre-built funnel templates for lead magnets, sales, webinars, and e-commerce — simpler than ClickFunnels but effective.
Website builder: AI-powered website builder included on all plans, so you can build your entire site alongside your funnels.

Best Use Case

Businesses where email marketing is the primary revenue driver. Specifically, coaches, consultants, and content creators who use lead magnets, nurture sequences, and webinars to sell — and want all of that in one affordable platform.

How to Choose the Right ClickFunnels Alternative

The best alternative depends on what you actually need. Here’s a quick decision framework:

Need everything in one platform (CRM, SMS, funnels)? → GoHighLevel
Starting out and need a free option? → Systeme.io
Focused on landing pages and lead gen? → Leadpages
Selling courses or memberships? → Kartra
B2B with a sales team? → HubSpot
Running paid ads and optimising conversions? → Unbounce
Email marketing is your core channel? → GetResponse

And if you’re still not sure, start with Systeme.io’s free plan. Then, you can always upgrade or switch once you know what features matter most to your business.

Frequently Asked Questions

What is the cheapest alternative to ClickFunnels?

Systeme.io offers a free plan that includes 3 funnels, email marketing for 2,000 contacts, and course hosting. Its paid plans start at just $27/month — 72% less than ClickFunnels’ cheapest plan. GetResponse also has a free tier, though it’s more limited on the funnel side — so it depends on your priorities.

Can I build sales funnels without ClickFunnels?

Absolutely. In fact, every platform on this list can build sales funnels — the difference is in complexity and additional features. Systeme.io and GetResponse offer pre-built funnel templates, GoHighLevel and Kartra provide full multi-step funnel builders, and Leadpages and Unbounce focus on high-converting individual pages that you can link into a funnel sequence.

Which ClickFunnels alternative is best for beginners?

Systeme.io is the easiest to learn. Its interface is clean and uncluttered, and you can have a working funnel live within an hour — even with zero technical experience. Moreover, the free plan means there’s no risk in trying it.

Is GoHighLevel better than ClickFunnels?

It depends on what you need. GoHighLevel includes far more features (CRM, SMS, calling, booking, reputation management) for a similar price, making it better value overall. However, ClickFunnels has a more polished funnel editor and a stronger template library. Additionally, we compared them in detail in our ClickFunnels vs GoHighLevel comparison.

Does ClickFunnels have a free plan?

No. ClickFunnels offers a 14-day free trial, but there is no free plan. After the trial, pricing starts at $97/month (Launch plan), so there’s no way to continue for free. If you need a free option, Systeme.io and GetResponse both offer free-forever plans.

Can I migrate from ClickFunnels to another platform?

Yes, though the process varies by platform. Most alternatives let you recreate your funnels using their own templates. In particular, GoHighLevel and Kartra both offer migration assistance or onboarding support. The main things to migrate are your funnel pages (you’ll rebuild these), your email list (export as CSV from ClickFunnels, import to the new platform), and any integrations or automations.

Which alternative has the best landing page templates?

Leadpages consistently has the best-designed, highest-converting templates. Their templates are professionally designed with conversion in mind, and they’re regularly updated based on performance data. Unbounce and ClickFunnels also have strong template libraries, but Leadpages’ focus on landing pages specifically gives it an edge. Overall, it’s the go-to choice for template quality.

What’s the best all-in-one alternative to ClickFunnels?

GoHighLevel is the most comprehensive all-in-one platform. In addition, it includes everything ClickFunnels does plus a CRM, SMS marketing, phone system, appointment booking, reputation management, and white-label capabilities. For a slightly simpler all-in-one experience at a lower price, Kartra is also excellent.

The Verdict

ClickFunnels earned its reputation — it’s still one of the best funnel builders available. However, “best funnel builder” doesn’t mean “best tool for every business.”

If you’re an agency or need CRM + SMS + funnels in one platform, GoHighLevel gives you more for your money. If you’re just starting out, Systeme.io’s free plan lets you build and test without financial risk. And if landing page conversion is your priority, Leadpages does that one thing better than anyone.

Ultimately, the real question isn’t “which platform is best?” — it’s “which platform is best for where you are right now?” Start with what you need today, and upgrade as your business grows.

Related reading:

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