Inkwood Adventures
An interactive learning platform built around story-led adventures and gamified challenges — children genuinely wanted to return and continue their learning journey.
See the case study →Services
Digital Experiences That Drive Real Business Results
Most small businesses invest in a website, post on social media, and wait. However, that approach rarely solves the problem keeping owners awake at night: how do I get customers to come back?
Get in Touch →At The Smart Funnel, I design and build interactive digital experiences that help experience-based businesses — family attractions, dog daycares, activity centres, and independent venues — turn first-time visitors into loyal regulars. Not with generic marketing templates, but with custom tools built around how your customers actually behave.
What I Build
Every project starts with a simple question: what would make your customer's experience so good they tell someone else about it?
The answer is different for every business. For some, it is an interactive trail that transforms a standard visit into an adventure. For others, it is a milestone tracker that keeps pet owners connected between bookings. In every case, the solution is purpose-built — designed around your customers, your venue, and the outcomes that matter to your bottom line.
Interactive Experiences for Visitor Attractions
Family attractions face a specific challenge: visitors enjoy the day, but the experience ends at the gate. There is no reason to return until next season, and no digital touchpoint that extends the visit beyond the car park.
I build interactive trails, digital treasure hunts, and explorer tools that give families a reason to come back. These are not off-the-shelf apps — they are bespoke experiences designed around your venue, your storylines, and your seasonal calendar.
What this looks like in practice:
Farm Park Concept
An Explorer Card system that turns one-time trail visits into ongoing family experiences — QR-code access, digital rewards, and seasonal themed trails.
See the case study →The result is measurable: more repeat visits, higher dwell time, and families who talk about your venue to other families.
Retention Tools for Dog Daycares and Pet Services
Independent dog daycares lose customers quietly. A new owner books a taster session, their puppy has a brilliant time, and then you never hear from them again. The problem is rarely service quality — it is the gap between visits where no relationship-building happens.
I create custom retention tools that fill that gap: milestone trackers, loyalty systems, and automated follow-up sequences tailored to how pet owners make booking decisions. These tools work alongside your existing setup — no expensive software subscriptions, no complex integrations.
The goal is straightforward: turn casual bookers into regulars who would not dream of going elsewhere.
Customer Experience Design
Beyond niche-specific tools, I also design guided customer journeys that reduce friction and increase confidence at the point of purchase.
Classical Imagined
A redesigned product customisation flow that turned a single-page form into a guided three-step experience, with live previews that build purchase confidence before the customer commits.
See the case study →Whether you need a better onboarding flow, a smarter booking journey, or a digital companion that extends your customer relationship, the approach is the same: understand the person, design the experience, build something that works.
You can explore more examples across my portfolio of work and read what clients say on my testimonials page.
Ready to keep more customers coming back?
If you are wondering how a digital tool could work for your specific business, the best next step is a straightforward conversation — no obligation, no hard sell.
Get in Touch →How I Work
Every engagement follows a clear, proven process:
- Discover — I learn about your business, your customers, and the specific problem we are solving. No assumptions.
- Design — Together we shape the solution. You see wireframes and prototypes before any code is written.
- Build — I develop the finished product, testing it thoroughly with real users.
- Launch and Grow — Once live, we measure what matters and refine based on real data.
This is not a templated service. Every project is scoped, quoted, and built individually. You get direct access to the person doing the work — no account managers, no handoffs.
Who This Is For
This is a good fit if you:
- Run an experience-based small business in the UK (attractions, daycares, activity centres, independent venues)
- Want to increase repeat visits or customer retention — not just website traffic
- Are looking for a practical digital solution, not a generic marketing package
- Value working directly with the person who designs and builds your product
Frequently Asked Questions
How long does a typical project take?
Most projects run between four and eight weeks from discovery to launch. Smaller, focused tools like milestone trackers or booking journey improvements can be delivered faster. Larger interactive experiences with multiple components take longer. I will always give you a realistic timeline before we start.
Do I need to provide content or design?
No. I handle the design and build end to end. What I need from you is your business knowledge — who your customers are, how they behave, and what you want to achieve. You are the expert on your business; I am the expert on building the digital experience.
What does it cost?
I charge fixed project fees, not hourly rates. Most projects for small businesses fall between £2,000 and £8,000, depending on scope and complexity. I will give you a clear number before you commit to anything.
Can you work with my existing website?
Yes. Most of the tools I build work alongside your existing site and booking system. There is no need to rebuild everything from scratch.
Ready to Talk?
If you are thinking about how digital tools could help your business keep more customers coming back, I would like to hear from you. No obligation, no hard sell — just a straightforward conversation about what might work for your specific situation.
Get in Touch →