Thoughts on customer experience, design, and digital strategy.
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In March 2016, Instagram released a new algorithm affecting how posts are ordered on people’s news feeds. It means that posts are no longer ordered…
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Running a dog daycare in Southampton means competing with a coastline, a river, and 365 acres of open common land that cost nothing to visit.…
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If you manage a family attraction in Northern Ireland, your biggest revenue opportunity is not acquiring new visitors. It is bringing back the families who…
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Instagram ads still drive results in 2025, but success takes more than tapping the Boost button. Users scroll faster, algorithms shift weekly, and copy-paste tactics fade into…
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What happens when you take a brand new Instagram account, decide on a rapid growth strategy for it, and look at the results? That’s what…
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Running a dog daycare in Nottingham means competing for attention in a city full of green space and free alternatives. A new customer brings their…
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Step-by-step guide to creating lead magnets that attract the right subscribers and drive conversions. Covers types, design, distribution, and optimisation.
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Understand the 4 stages of a sales funnel using the AIDA framework. Learn what happens at each stage and how to optimise for more conversions.
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