Classical Imagined
Transforming a traditional digital product into a guided personalised experience.
Classical Imagined creates personalised birthday storybooks — beautifully crafted stories where the child becomes the main character. The challenge was to transform a conventional product customisation form into an experience that felt as magical as the gift itself.
The Problem
How they worked today
- Every piece of information was collected on a single, dense product page
- Key personalisation options were easy to miss
- The experience felt transactional rather than special
A traditional personalised product approach crammed the entire customisation process into a standard e-commerce form. The result was functional but failed to match the care and craftsmanship that went into the books themselves.
The Solution
We redesigned the entire product customisation experience as a guided, step-by-step personalisation flow. Instead of presenting all options at once, each decision is given its own focused moment.
The new flow breaks personalisation into intuitive steps — choose a finish, enter the child's details, personalise the dedication message, and preview the final product. Each step feels considered and intentional, mirroring the craftsmanship of the physical book.
Key Results
- Guided flow reduces cognitive load and decision fatigue
- Each personalisation step gets the attention it deserves
- Preview builds confidence before purchase
- The experience now matches the premium quality of the product
Personalised Flow
Choose a Character
Select from beautifully illustrated storybook characters
Personalise
Enter the child's name and a birthday message
Review & Order
Preview the personalised animation and complete purchase
Key Ideas
Guided Personalisation
Breaking customisation into focused steps reduces overwhelm and helps customers make better choices at each stage.
Live Preview
Real-time product previews build confidence and excitement, turning the ordering process into part of the gift experience.
Premium Experience
The digital experience now reflects the quality and care of the physical product, creating a cohesive brand story from screen to shelf.
“The result is an ordering experience that feels more like creating a personalised gift and less like completing a traditional e-commerce checkout.”
By reimagining the product builder as a guided journey, Classical Imagined transformed a functional form into an experience that matches the magic of the books themselves.
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