Willowbrook Farm Park
Across three trails, 892 families finished and scanned your QR poster, and 683 of them claimed a reward. Ticking the mailing-list box is optional, and four in five ticked it — so 545 families are now on your list, ready to invite back for your next season, where before they simply drove home.
Which trail worked hardest
The Pumpkin Patch Trail was your strongest performer, capturing 268 email addresses in five weeks. Worth repeating, and worth running something similar at February half term when footfall is quieter.
Yes, keep going
Three months of Trail Rewards cost you £99 and produced 545 contactable families. If just 12 of those families return for a single visit next season, at your average family spend, the tool has paid for a full year of itself.
Our suggestion for the next three months: run the pumpkin trail again in October, add a Christmas trail with a different keyword, and send your first "we're open" email to all 545 contacts in September rather than waiting for the season to start.
Every figure on this page is invented for illustration. Your own report uses only your attraction's real numbers, and we never store your visitors' email addresses: they go straight to your own email platform.